Cebuana Lhuillier is the Philippines’ leading microfinancial services provider, founded in 1987 (with roots back to 1953) by Ambassador Philippe Jones Lhuillier, and managed by Jean Henri Lhuillier. It operates over 3,500 branches nationwide, offering pawn-broking, money remittance (Pera Padala), microinsurance, bills payment, and banking services. Known for high appraisal rates (up to 45% higher) on items like jewelry and gadgets, it serves as a one-stop shop for financial, insurance, and remittance needs.
Key Services and Features
Pawning: Accepts jewelry, gadgets, and appliances with competitive interest rates (4% advance interest + 1% service charge) and a 4-month maximum, 90-day minimum maturity.
Pera Padala (Remittance): Offers low-rate, real-time domestic and international money transfers.
Microinsurance: Provides over 20 affordable products, including the flagship Alagang Cebuana Plus.
Other Services: Includes bills payment, e-load, foreign exchange, corporate payout, and bank-linked services.
Company Profile
Management: Jean Henri Lhuillier serves as President and CEO.
Network: More than 3,500 branches and 25,000+ authorized agents.
Mission: To provide accessible, fast, and secure financial services to Filipinos, including the unbanked.
